Ingot today announced a freemium version of its A/B testing tool, which will be available soon, called Nugget.
Ingot works to automatically gather information about your site and run tests to determine best practices. Nugget carries the same power as Ingot but is more limited in functionality. It uses the same algorithm and features the same interface, however, you can only test one button at a time.
If you are interested in A/B testing, but unsure where to begin, Nugget can help you get started. A/B testing can teach you a lot about your business and what, if any, changes you should make to being more appealing to customers.
“We know that A/B testing is new to a lot of people, and also that those who are used to more complicated A/B testing tools will want to see how easy Ingot is,” said the announcement. “That’s why we are so excited to give WordPress users a chance to explore this tool.”
Nugget is free and will be available soon.
Do you use A/B testing? Do you find it helpful?