Search engines remain one of the most important traffic sources for websites. Learning to improve organic CTR (click-through rate) is crucial for taking advantage of them. When it comes to SEO, many website owners simply focus on ranking. They think that as long as they make it to the first page of Google, traffic will sort itself out. However, achieving a high rank in the SERPs doesn’t help you if nobody ends up clicking on your content. In that case, your search rank is nothing more but a vanity metric. Plus, CTR and search rankings are intimately connected. If you … Continue reading How to Improve Organic CTR (Click-through Rate) in WordPress