Business

Tax season is approaching fast. But did you know that in the US (and many other countries) self-employed workers like bloggers can claim several tax deductions that can significantly lower your bill? That means full-time bloggers and small home business owners like you; if you pay taxes on your online profits, then you may be overpaying by not writing off business-related expenses. So what counts as a business expense? From simple office supplies to domain fees, the results may surprise you. Let’s go over a few common deductions to help you lower your tax bill this upcoming tax season. What […]

Running a WordPress affiliate program can be a profitable venture for your business. However, there are many technical aspects to consider. Between setting up affiliate links, tracking them, and paying your partners, you may start to feel a little overwhelmed. Fortunately, choosing the right WordPress affiliate plugin can simplify the process. By selecting a tool that has a user-friendly interface and customizable settings, you can quickly overcome any technical challenges within your program. In this article, we’ll briefly discuss why you should consider running a WordPress affiliate program. Then, we’ll explore five of the most common technical challenges you might […]

WordPress gives business owners the power to reach customers all over the world. The CMS allows you to optimize, personalize, and scale depending on your needs. It is an entrepreneurs’ best friend. While the website is taking care of the customer-facing part, you have more time to think about the way you want to sell and fulfill sales.  It can be stressful to manage all those orders, especially if you work with various warehouses. That’s where dropshipping can do the work for you.    Dropshipping is an eCommerce business model, where instead of buying and warehousing inventory, you sell products you […]

If you haven’t yet dipped your nib in the Gutenberg inkwell, you should give it a try. Gutenberg has been a part of WordPress since version 5.0., and is now used by 100s of millions of WordPress websites.  As our WordPress workflow increasingly shifts towards Gutenberg, let’s look at a new use case for Gutenberg blocks that we might not have thought of before: Newsletters. Newsletters are back, and they’re on the rise Since the first advertising email sent in 1978, email marketing has now been around for decades. Today, email marketing is stronger than ever, and experiencing a revival. […]

WooCommerce is the most popular and the most downloaded WordPress plugin, with 5+ million active installations. With WooCommerce, creating your online store, uploading products in an organized manner, and customizing the look of your online store, etc. has become easy and simple without requiring any programming geeks. But setting up an online store is only the beginning of generating revenue. A well-designed online store requires an extensive marketing effort to generate sales. Making sales is a broad concept and requires an extended effort ranging from understanding the customer’s needs, reaching out to the prospects, then managing, converting, retaining, etc. These […]

Is WordPress enterprise ready? Can it handle the demands of large websites? Is it the right choice of CMS for websites with hundreds of thousands or millions of visitors? These are questions many people looking for an enterprise-grade CMS will probably ask themselves. In the past, the platform of choice for large-scale website projects was usually Drupal . However, in recent years, you can also find more and more examples of enterprise-level websites running on WordPress. There are good reasons to use the platform if you want to build a site of that scale. On the other hand, there are […]

Investing in an eCommerce platform is one of the most important decisions you can make as an online business owner. WooCommerce is a very popular option. However, it isn’t perfect, and you may be looking for a more suitable choice. Fortunately, there are some excellent WooCommerce alternatives available. Each eCommerce platform serves different company sizes and budgets, and varying levels of technical experience. In this guide, we’ll look at the importance of choosing the right eCommerce platform for your online business. Then, we’ll discuss four of the best WooCommerce alternatives and why they may be suitable for your needs. Let’s […]

Looking to earn some extra income online? A good place to start is affiliate marketing — earning commissions on products or services you promote. When visitors click on your links and make a purchase, you earn a commission. Because you’re a “middle man,” you won’t have to ship orders or handle customer support. The best part is that affiliate marketing can generate passive income for years. Affiliate marketing spending is projected to reach $8.2 billion by 2022. That figure is only going to increase as more companies invest in affiliate programs. If you want to get in on the action, you’ll […]

As a successful store owner, chances are you have multiple channels where you connect with your customers. This multi-platform approach is essential for eCommerce success. However, if you’re not connecting the dots, then your customers may actually be having a poor experience – across multiple platforms!  Fortunately, it’s possible to transform disjoined multi-channel shopping into a seamless omnichannel experience. Once you start thinking in a more integrated way, you’ll have no problems delivering a consistent and effective brand message, and driving sales across all of your channels. In this post, we’ll discuss what an omnichannel experience is, and why so […]

We recently published an article on eCcommerce UI design. In it, we mentioned that when talking about eCommerce website design for mobile devices, you could fill an entire separate post with it. In the following, we will go over best practices to create a mobile friendly experience on your eCommerce website. We will start off with some statistics why it matters and research on common UI issues that keep mobile users from completing their purchases. We will follow that up with different techniques how you can make the design of your eCommerce website more appealing for mobile users. Why Care […]