There’s been a lot of discussion and talk about American Airlines new brand mark that’s been released and how historic it is for such an iconic organization to make such a significant change that I thought it would be at least of interest to bring it up here and discuss the power of brand and how it evolves over time.
I’m not a designer nor am I a brand specialist or anything even remotely close to it – I’m care vastly more about what you do with the company’s products or services in this case, than the overall brand.
But it does still impact me and for me to say that it’s not important would be false. It becomes even more complex when we think of something like WordPress where much of the “brand” has to do with the users as it is with those that originally came up with the concept. This is a tension that exists with any open source project though.
Can you imagine trying to facilitate a brand or brand mark change for something like WordPress? What would that look like? Although I have no problems with what exists today I have to leave the possibility that it may change in my lifetime at some point.
Just curious Friday morning thoughts. Here’s a look at what AA did with their announcement recently:
Thoughts on the new American Airlines brand?