Trying to come up with strategies for enhancing user engagement, boosting conversions, and achieving your business objectives can seem intimidating. It’s a lot of effort to stay on top of all the details. Thankfully, there is a way to streamline these efforts: WordPress A/B testing. A/B or split testing can help you improve the most important aspects of your site. It’s a great tool for optimizing your website performance and conversion rates. If you’re ready to take your WordPress website’s performance to the next level, we’ll show you how. In the article below you will learn what A/B testing is […]

Growing a website is not an easy undertaking, especially if you are on a budget. While there are plenty of tools out there to help you attract visitors to your site, most of them are paid. So, what are you supposed to do as a startup or small business that is strapped for cash? Use free marketing and traffic growth tools. In this post, we have compiled a list of useful tools for increasing website visitors and growing your site that you can use without paying a dime. Some are completely free, some are limited free plans of otherwise paid […]

Studying examples of hyperlink design is more significant than you would think. Links are what turn the Internet into “the web” and connect otherwise unrelated pages and websites to each other. They also lead visitors around your site, allow them to discover more of it, and dive deeper into the topics they are interested in. Plus, as backlinks, hyperlinks are desired as an SEO signal. In short, without links, websites and the Internet wouldn’t be what they are. We have already talked about how to style links using CSS in a past article. However, just because you know how to […]

In this post, I will review the WordPress block editor, that has found its way into the platform as part of the Gutenberg project. It has been around for four years and was one of the most controversial changes to ever happen to WordPress. Now that it has had time to mature and because it is a topic laden with such emotions, I thought it would be a good idea for me to weigh in. As a professional WordPress blogger, I spend all day every day not only writing in WordPress but also testing every aspect of the platform over […]

While using custom web fonts is a great way to make your site more unique and distinguish your branding, it can also come with certain problems — from privacy to performance. The solution: host your fonts locally on your WordPress website instead. To help you do so, in this post, we will tell you everything you need to know about this topic. Below, we discuss why it’s a good idea to host fonts locally in WordPress in the first place and then give you a rundown of code and no-code solutions to make it happen in both classic themes and […]