Business

To decrease abandoned cart rates, you’ll need new ways to optimize your eCommerce store. If there are too many steps required to purchase your products, visitors may just simply leave without buying. That’s where Buy Now buttons can simplify the checkout process. By adding a Buy Now button to your products, customers can skip straight to the payment stage. This setup can provide a simpler buyer’s journey, leading to higher conversions. In this post, we’ll explain why you might want to add Buy Now buttons to your eCommerce store. Then, we’ll show you how to do this in five simple […]

In today’s economy, the ability to create is more important than ever. And the rise of the “creator economy” has made it easier for people with creative ideas to share them with the world, and get paid for them. But what is the creator economy, exactly? And perhaps more importantly, why should you care about it in the first place? And what on Earth does Web3 have to do with it? We’ll endeavor to answer all these questions and more in today’s exploration into the creator economy and how you might take advantage of it for yourself. The Creator Economy: […]

If you’re a digital entrepreneur, you’ve likely heard of dropshipping. It eliminates the middleman ‘distributor’ by outsourcing order fulfillment and delivery to let you make a semi-passive income. However, it can be difficult to turn a sizable profit using this business model. Fortunately, you can drastically increase your returns when you opt for high-ticket dropshipping products. From electronics to outdoor equipment, selling the right items for the right prices can make a huge difference. In this post, we’ll introduce you to high-ticket dropshipping. Then, we’ll share some of the best and most profitable niches and products that you may want […]

If you’re like most people running a business, you probably don’t have a lot of time to waste. The last thing you want to do is spend months creating a product or service that no one wants to buy. So how do you know if your idea is even worth pursuing? The answer: properly define your target audience. Defining and understanding who you are creating something for is essential for any business owner. But figuring out how to go about doing that might seem a tad confusing at first. Thankfully, we’ve gathered a variety of tips about how to define a […]

In the past, advertising and affiliate marketing were the best ways to monetize a website. However, these tactics can be time-consuming and disrupt the user experience (UX). As an alternative, you may want to create a membership site to earn income online. Still, you might now know where to begin. Fortunately, it’s easy to create a paid membership site with the right tools. Then, you can configure memberships in WordPress, restrict access to specific pages, and sell subscriptions. In this post, we’ll take a closer look at membership websites and how they work. Then, we’ll discuss what you need to […]

If you sell or create premium content on your WordPress website, you might be searching for different ways to make it more enticing for your audience. It can be challenging to come up with innovative methods to improve user experience (UX) and keep visitors coming back.  Fortunately, you can increase user engagement by implementing drip content on your website. When you use this strategy, you release your material little by little instead of all at once. That way, your members will be drawn to return in order to access the next piece of content you make available.  In this article, […]

Why would you need social media scheduling tools? Well, think of any business out there – it can be from any industry or of any size. What are the odds that the business has active social media profiles? Pretty high, right? Social media has long become a crucial part of digital marketing. Back in 2015, 43% of businesses were already spending six hours per week on their social media efforts. A couple of years and a pandemic later, this number has likely increased by leaps and bounds. But, isn’t there a way to lighten the load a little? The answer […]

If you’re a freelance WordPress developer, you may not know how to price your services. It’s hard to strike a balance between making a substantial profit and not overcharging your customers. If you can’t find a happy medium, potential clients might leave you for the competition.  Fortunately, there are various ways to determine a fair price for both you and your clients. Identifying costs and evaluating competitor rates can give you a good benchmark for your services. That way, you’ll be able to set an attractive price while making the money you deserve.  In this post, we’ll look at why […]

Are you looking for a more engaging way of promoting your products? Video marketing is a great medium for showing customers the value of your products rather than telling them. However, it can feel tricky to tackle if you don’t have experience with this advertising approach. Fortunately, implementing video marketing in your eCommerce store isn’t all that challenging. With an online video editor like InVideo, it’s simple to create audiovisual media, from fun marketing clips to seasonal gift guides. In this post, we’ll take a closer look at video marketing. Then, we’ll show you four ways to implement it in […]