Agency

Offering great customer experience has been a focal point for companies for a long time, but today it’s all about being customer-centric. It’s a subtle shift in emphasis, but it needs to encompass your entire business – from the way you find prospects, to how you onboard clients, to the way you deliver mockups and launch products, to your project recap surveys. Jeff Bezos, CEO of Amazon, famously left one chair empty at every meeting for “the customer,” the most important member of the corporation. Now, each meeting is attended by an employee who has been trained to play the […]

My company, Hallam, attended a whole company outing to the Google HQ in Dublin last year, and part of that involved a talk about the “Agency of the Future.”  The talk focused on how changes in the labor market and the evolution of technology will require the development community (and other related digital communities) need to evolve from optimizers to consultants. In this article, I will branch out from the regular technical blogs published on this excellent website and start to discuss soft skills and behaviors for developers that will help the community rise from being optimizers to consultants. It’ll […]

Influencer marketing is one of the most popular and highly effective forms of modern-day marketing and is used by businesses of all sizes around the world. However, when it comes to your WordPress website, you may be wondering just how people have been using influencer marketing to actually make sales. Of course, an influencer can mention and talk about your brand, perhaps getting people to follow you on social media, or visiting your website, but how can you use them to make them convert and generate those all-important sales? Today, we’re going to find out. Implement them into Your Product […]

The best thing about WordPress is that it’s accessible to all. Anyone can start a WordPress business, backed by an amazingly supportive global community. The barriers to entry are low and with only 25 percent of WordPress professionals working full-time, it attracts people wanting a successful business and a flexible lifestyle. But how can you take your WordPress business to the next level? What if you don’t aspire to the traditional route of growing your company and taking on staff, an office, and everything that comes with that? This is the story of how I co-founded Barn2 Media with my […]