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CSS specificity is an important tool in the arsenal of web designers and developers and anyone who changes the design of their site by playing around with cascading style sheets. If you have ever been in the situation that you just couldn’t get an element to behave or a look the way you wanted it to, you have likely felt its power. But, wouldn’t it be great to harness CSS specificity for your own gains rather than feel at the mercy of it? If you just nodded empathetically, then you have come to the right place. Right here, right now, […]

Starting an online business is no walk in the park — it requires diligent planning, understanding your market and competition, and basic knowledge of standard business practices. Ecommerce is growing at an exponential rate, and there’s no sign of it slowing down.  Some startups and nascent businesses believe that operating online means there’s no need to purchase office space. It may even be a driving factor when deciding to open an eCommerce company.  Here are some reasons why physical location matters for your online business. Why Have a Physical Location? Regardless of what industry you serve, having a physical location […]

Since the GDPR came into effect in 2018, website owners have been scrambling to get their site up to par and avoid hefty fines. While the race to GDPR-proof the Internet has calmed somewhat, it’s important for new sites and existing ones that skipped out to start taking steps to protect user data. Three years later, GDPR fines are continuing to be issued, and small businesses are certainly not immune. While you’re likely to receive a warning before being fined, there’s no reason to take chances. If you haven’t taken steps to protect your site yet, you need to do […]

Can you use WordPress categories and tags to improve your website’s SEO? That is the question we will explore in this post. Why would that be relevant in the first place? Because while WordPress taxonomies are a way to bring order to your content and make it more accessible, using them also automatically creates archive pages that will show up in search engines. In order to help you make the most of them, in the following we will talk about the differences between categories and tags, their effect on SEO, and best practices on using them. Let’s get to it. […]

Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful blog, it should be part of your content strategy. In case you don’t yet know what evergreen content is, how it can help your marketing, and – most importantly – how to create it, that’s exactly what we will cover in this post. Stay tuned! What Is Evergreen Content? The term “evergreen” comes from the world of plants. It describes those plants that don’t lose their leaves with the seasons and instead stay green all year round. That is […]

The WordPress admin toolbar comes with a standard look and set of functions that are generally very useful, so why customize it? Well, sometimes the standard layout doesn’t suit the needs of every WordPress user or developer. Perhaps there are menu options listed you never use. Or maybe it doesn’t have links to your most-used dashboard sections.  No matter the specific reason, making customizations to the WordPress toolbar can streamline your workflow and improve how WordPress functions for individual users, teams, and developers.  For that reason, today, we’re discussing why someone might want to customize the admin WordPress toolbar and […]