Community

Your buyer personas are the closest representation to your actual clientele you can get. However, if you don’t frequently update them, they may fall behind the curve. Technology changes rapidly, as does your customer base. As a result, it’s smart to revamp your avatars at least every year.  Buyer personas allow you to segment your audience into different groups and send content that speaks directly to each type. Before you revamp your marketing personas for 2020, discover six essential updates. 1. Follow the Buyer Journey To develop relevant marketing personas, you must walk through each step of the buyer’s journey. Become […]

Many marketers agree that lead generation is a major struggle Lead capture and nurture plugins can take a lot of the stress away while helping your business generate more customers. These plugins are quick and convenient tools that integrate directly into your WordPress website. They give you the ability to create opt-in forms, segment subscribers, capture users before they exit, push data to your CRM, follow up with leads over time, and more. Keep reading if you’d like to learn about the top 10 lead management plugins available today for WordPress. 1. vCita There’s no shortage of things you need […]

Historically, the week between Christmas and New Years brings in the lowest traffic of the year. This makes it the perfect time to try out new things on your site without risking the loss of customers or upsetting readers. If something breaks, there are fewer eyes on it, giving you more freedom to experiment a little. Add some new plugins, fix something you’ve been putting off, or try out that design element you’ve been wanting to. Now is the time to make sure everything is running perfectly for the new year. To assist with these big changes, brands from around the WordPress […]

WordCamp US kicks off this Friday at America’s Center Convention Complex in the heart of St. Louis. The two-day event is jam-packed with incredible speakers, sessions, and swag. Since the Torque team has been lucky enough to attend every year, we thought would pass along some advice to anyone going this year. General WordCamp Advice First, let’s dive into some general advice that applies to any event. Bring a water bottle: You will be walking a lot and might not be able to get to a drinking fountain. Wear comfortable shoes: There is a lot of standing and walking, so wearing comfortable shoes will make […]

WordCamp Europe is currently one of the biggest WordPress events in the world. Bringing together people from around the globe to connect, develop, and support the CMS that now powers over 30 percent of the web. Earlier this year for WCEU 2019, it was not only a time to learn and network but an excuse to help other WordPress community members. Marcel Bootsman walked 718 km from his home town to the venue to raise money for Donate WC, an organization that supports individuals to attend WordCamps.  This year at WCEU, several members of the WP&UP team had the opportunity to […]

SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it. In the following, you will find the key findings of the best SEO case studies out there. In addition, since SEO is constantly changing, we have only included those ones that were published in the last two years. SEO Case Studies to Inform Your Optimization Efforts What follows is a list of […]