Beginners

The latest trends have revealed that one of the major driving forces behind digital marketing success is customer engagement. However, generating interesting content can be challenging. Learning how to embed videos in WordPress gives you more options for reaching your audience. These days, nothing seems to capture consumers’ attention better than social media content. This is why you may want to consider incorporating your feeds into your WordPress website as well. Apart from driving engagement, embedding videos and social media feeds can also help you optimize site performance and increase your brand’s reach. In this post, we’ll show you how […]

With a significant percentage of the world’s population glued to smartphones every day, we’ve all become familiar with push notifications. They’re everywhere online, and if you run a website, knowing how to implement them can be a powerful way to increase user engagement and retention. However, implementing push notifications on a website works a bit differently than it does on mobile apps. Fortunately, if you’re using WordPress, you have access to tools that make the process much simpler. You won’t need a dedicated developer or a lot of technical know-how. In this article, we’ll talk briefly about the effectiveness of […]

For your WordPress website to be a success, you’ll need to focus on more than just its content and design. Regular maintenance is also required, to keep your site secure and running smoothly. Over time, however, these maintenance tasks can start to accumulate and feel a bit overwhelming. The good news is that there are a handful of simple tactics and tools you can use to make performing these critical WordPress maintenance tasks easier. You can even automate and delegate certain parts of the process, streamlining the work and lessening your burden. In this post, we’ll discuss the importance of […]

There’s a lot of content online that isn’t accessible to just anyone. In order to get to it, someone needs to give you permission, which often comes in the form of a membership. That’s called ‘gated’ content, and it can be a great way to drive signups on your website. For gated content to fulfill that purpose, however, you’ll need to make sure you’re offering something users really want. Moreover, gaining access to those pages shouldn’t be overly difficult, so you don’t discourage potential members. If you succeed in both aspects, gated content can be a boon to your site. […]