Beginners

There’s a lot of content online that isn’t accessible to just anyone. In order to get to it, someone needs to give you permission, which often comes in the form of a membership. That’s called ‘gated’ content, and it can be a great way to drive signups on your website. For gated content to fulfill that purpose, however, you’ll need to make sure you’re offering something users really want. Moreover, gaining access to those pages shouldn’t be overly difficult, so you don’t discourage potential members. If you succeed in both aspects, gated content can be a boon to your site. […]

One of the downsides to owning your own website or domain is that you have to register, mostly using personal information, in a public directory of sorts. Anyone can look up a URL or site and immediately see the owner, as well as their related contact information. It’s not a big deal until marketers and scammers start soliciting you. How many times have you seen an email from someone unknown that claims to be able to fix your blog or website’s SEO problems? Probably often. If you have a WordPress-powered site, you’ll see similar comments there. What you may not […]

Your website is like a home – secure if you take the appropriate precautions, but vulnerable to burglars if you don’t. In the website world, however, sites don’t get burgled, they get hacked. The number of sites that get hacked every year continues to increase. How do WordPress sites get hacked? And, is it possible to safeguard your site? The following tips will arm you with the knowledge to protect your site from malicious attacks and keep your data and content safe. 1. Brute Force Attacks It’s easy to imagine someone trying to break down the front door of a […]

Over a third of the entire internet runs on WordPress. That means millions of WordPress developers around the globe are dedicated to its continued success and ease of use. While the following tips are generally well-known, it’s always good to do a periodic check of your processes throughout the year to ensure you’re site is running the best it can be. Here’s a rundown of what this post covers: Learning the new WordPress editor Updating your WordPress plugins Following WordPress coding standards Backing up your website Developing with the user in mind Learn the new WordPress editor When WordPress 5.0 […]

A blog can help your business grow, and this post will help you get started. First, you’ll learn why a blog makes sense for your business, then get six early blogging steps to take. A Business Blog Helps You Cement Your Status as a Thought Leader Thought leadership sets you apart from competitors. It helps people see that you have interesting, relevant perspectives and could help them conclude it’s worthwhile to do business with you. A recent study about thought leadership polled enterprises in the United Kingdom, Germany, and France to get their opinions about thought leaders. It found that […]

Are you tired of haphazard, unprofessional-looking content? Dissatisfied with the mixed formatting of your blog posts? Trying to corral multiple writers into producing one coherent online publication? A blog style guide is the answer to all of these problems and more. Below, we will discuss how concrete content guidelines can help with the creation process. The post will cover questions like “what is a content style guide and why do you need it?”, go over how to create one step-by-step and give examples of blog style guides for inspiration. In the end, we want you to feel comfortable using this […]

When someone visits your website’s about page, it’s because they want to know more about your company. It could be that they’re interested in how you started or what you do exactly; whatever the case may be, you want to make sure you’re able to answer their most pressing questions and tell them a bit about who you are. You want your about page to build a rapport between you and your audience. When done correctly, it can gain the trust of your visitors and encourage them to convert on your website. It’s the gateway to the answers users have […]