WooThemes has announced that they are now partnering with Codeables as a strategic outsourcing team to help do much of the custom design and development work that is often thrown at the WooThemes team directly.
This makes an incredible amount of sense and is something that most, if not all, premium theme companies (and free distributors of themes and plugins) face: The onslaught of requests for custom work.
Knowing this from first-hand experience I believe that what WooThemes has done is both strategic and wise in terms of their own resources focusing their time on their core products instead of sinking time in custom work:
A couple of months ago, a new startup – Codeable – reached out to us and wanted some insight & guidance on solving the exact problem that we’d been experiencing within the WooCommunity: how can WooThemes customers get efficient & cost-effective customization help from the thousands of WP designers & developers out there?
We loved their passion for solving this problem and immediately fell in love with the solution too. So we did the most logical thing & partnered with Codeable to become our official support channel for customizations (i.e. those things that fall outside of our Support Policy).
Wait, who is Codeable and what do they do?
We’ll make the website from the ground up, starting by installing WP and integrating one of WooThemes’ (our partner in crime) themes. Next, we’ll tweak it to match our identity as much as possible and of course, optimising it’s performance. Last but not least, we’ll also make sure to set up a proper knowledge base, and of course – the blog, to which these progress articles will be moved once online.
Needless to say, every step of the process will be documented and posted online so you’ll be able too see the benefits (and costs) of using our approach to online outsourcing, or as we call it, outtasking.
Let the fun begin!
I bet that we see a lot more of this type of strategy implemented as more and more theme shops are faced with the flood of requests for design and development work that could interfere with their focus on products.
From your perspective, does this make a lot of sense? If you’re a theme author or plugin author can you see yourself outsourcing your work to another person or an entire business?
I’m sure that WooThemes has worked an agreement for an affiliate fee or some partnership fee for transactions that ultimately are source from Woo themselves – which would be a nice financial bonus for Woo if it scales well with Codeable.
Although Codeable has the official “Support Partner” title there are many other affiliated Woo Workers, as they are called, still listed in the available directory and you can still contact them for help as well.