It’s interesting to even consider the possibility and even hear that title sift through your brain for a bit, but it’s true, at least in a small way – Marissa Mayer, the CEO announced a new “modern look” to their homepage that has gone live, which is a great move for them:
Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences.
Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests.
Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications. From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need. We’ve also refreshed some of what you love most — including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.
The new Yahoo! experience works well on the go — we’ve optimized it for smartphones and tablets. And, thanks to some under-the-hood improvements, Yahoo! is also faster.
I went ahead and tested this on my mobile device really quick to experience it for myself:
Doesn’t look too bad and it’s very fast, just as Marissa had mentioned.
Although I was hoping initially that WordPress was powering Yahoo.com, it’s actually just their announcement blog that’s actually powered by WordPress:
Drat! But it is a first step in a very positive direction and it’s neat to see a site as large as Yahoo! trusting their content delivery with WordPress.
Perhaps someday we’ll see even more WordPress-powered integration with such a flagship and historic site – as long as Yahoo! continues to innovate and not flounder with their new leadership it wouldn’t be a bad thing at all.
I have high hopes for Mrs. Mayer and I believe it’s exactly what they needed to revitalize their dying brand and their company product portfolio. I hope it works out well as many pundits have said that this is career suicide for her. If she makes it through then she can stick it to them hard.
And she deserves to. At least she’s making smart moves like using WordPress. Thumbs up.