Landing pages matter. A lot. Any company that has anything to sell or offer a customer it can mean the difference between a successful business and a failed one.
Why? Because landing pages provide opportunities for conversion and if you aren’t converting potential customers into real customers then you fail. Period.
I am not the best student of landing page psychology and design/development namely because I generally choose to ship products and then figure out the marketing later – this works for me but I’ll be the first to admit that I have a lot that I can learn.
I came across this neat infographic this past weekend while planning out my landing page for Pressgram and thought it might be worth sharing with this community here:
I would take some of these principles to heart, especially the color theory at the end, but the practicalities of building a killer landing page will be ultimately up to you as there are many ways to do the “best” one.