Pingdom has a comprehensive look at readership demographics based on age for some of the top blogs on the web.
They walk through age distribution, average age of readership, and even gender distribution.
You’ll find the full stats below:
Pingdom calls out a few relevant statistics that they find fascinating so you can read the full report here but one thing that I’ve noticed is that the general reader age is higher than I would have thought.
From a business perspective I think about how these people have experience in their fields, they have decent careers and even expendable income. I would imagine that they are keeping up with some of the tech blogs, specifically, to continue to experience and education in these fields.
Simply knowing the readership ages of your blog can have a significant impact on your business strategy. Don’t discount it!
Do you see anything that stands out for you? What could you do with this information as it applies to your blog or business?
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