WP, Small Business, Marketing and More

There have been a great number of presentations recently that I’ve been watching in the background as I do other chores such as reading the 1,000’s of blogs that I feel compelled to stay updated with (part of that is my job I suppose) and I noticed a few that seemingly “stuck” together.

Building a small business is about a few things:

• Conversion
• Content marketing
• Influence
• And more…

Well, here’s a few presentations that may help you close the gap this year as you grow your own independent WordPress business or practice – enjoy!

Brian Bourn: How To Plan Your WordPress Site For Conversion

This presentation is an overview of the design process we use with our clients, guiding them to make strategy based decisions on theme design, use of WordPress Menus, page templates, widgets, and plugins to create customer focused websites that convert into new leads or sales.

Patricia Barnes: Using WordPress to Sell Books and Influence People

WordPress sells books! This presentation talks about using WordPress to sell and promote your book.

Susan Breidenbach: Feeding the Content Beast

Okay, “content is king” — but it seems like an insatiable, resource-draining beast. How can feed your WordPress site with a steady stream of engaging content? This presentation will cover:

– Types of written content proven to be engaging

– Styles of written content that are most effective

– Content curation

– Google Alerts as content-feeding tool

– Content format (needs to be mobile-friendly)

– Increasing importance of non-text (photos & video) content

Mike Fitzpatrick: Using WordPress to Change How You Think About Marketing

In this presentation you will learn how to utilize the power of WordPress and/or multisite to change how you think about marketing online. Complete with a case study from the automotive retail industry, where the process has been in dire need of change. This talk is for all levels of WordPress users and developers and will get your wheels turning as to the endless possibilities.

Hope you are growing upward and the right this year my friends!