Whatever it is, it’s coming in 22 days via PageLines.
From what the video describes it’s a “revolution” in web page creation using their signature drag-and-drop solution built on top of WordPress – to me, I can’t get the obviously-similar videography of the overview to that of Apple (i.e. Apple-esque narrative).
Take a look:
They wouldn’t allow embeds on other sites, so you’ll have to go there yourself.
It doesn’t appear to be altogether innovative or something entirely new in the category of drag-and-drop technology but then again, all I’ve seen in a 50-second clip!
Perhaps it will be revolutionary in terms of what people have seen WordPress do historically – that I could get behind perhaps, but I’ll wait for more details to be released.
If you’re interested in being a part of the Beta team to test you can sign up as well.
I’ve personally never been a super-fan of drag-and-drop solutions; one day I might be convinced but I just think the code required to make it worthwhile creates incredible bloat for the overall experience and product. Maybe that gap and distance will be transformed and minimized with DMS – here’s hoping?