On August 1, WooThemes announced that they are altering their business model and raising their prices. Since then, they have received a lot of attention regarding these changes…some positive, and some negative.
In reaction to this controversy, WooThemes responded this morning with An Important Update in which they clarify the meaning of “Lifetime” (the life of the product) and offer their customers the choice of adapting the new business model – or sticking with their initial plan.
To do right by you, we would now like to give you the option of whether you want to back our strategy for sustainability or whether you would want to stick to the previous terms & conditions that you signed into (which means we’ll grandfather all of your purchases). If you choose the latter, your purchases before 1 August 2013 (that were already unlimited or lifetime) will remain unlimited and lifetime forever.
We won’t value you as a customer any less if you want to be grandfathered, nor do we want to coerce you to adopt the changes if you fundamentally disagree in how we’ve gone about the re-structure. The decision is entirely yours.
Comments on the blog post range from “I’m finished with the games” to “Great job in giving your users an option.”
What do you think of how WooThemes has handled everything over the last week?
Image: WooThemes via Vimeo
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