Pressnomics 2.0 is underway and their formula has, once again, demonstrated what’s critical about events like these.
When you put on a business conference for the WordPress ecosystem, one thing is more important than anything else. And no, it’s not the speaker selection.
It’s not about speakers.
Speakers are important. I really like good speakers. Heck, this year I was one of them. But speakers create a one-way information exchange.
That’s nice, but truly secondary.
No, what Josh & Sally Strebel really understand about putting on a business conference for the WordPress ecosystem is that two-way information exchange is most important.
Small attendance leads to high engagement.
To do that—to make that happen—one thing is really important: the number of people that attend the event. Of course, it goes without saying that it needs to be the “right” people, but insofar as these businesses are really part of the ecosystem, I’m not sure there is a “wrong.”
Pressnomics 2.0 held the attendance to 200 and that has been key to seeing, recognizing, and interacting with people. With 200 people, you get three things:
1. Diversity of attendees – so you can find different kinds of business folks in attendance.
2. Availability for engagement – with 200 people, you’ll find some people already busy in conversations, but you’ll also see others who are free to talk.
3. Access – with such a small group of attendees, it’s easy to walk up to someone and chat with them. To introduce yourself and ask a question.If this event grew to 300-500 people, these things would dramatically change.
Still more to go…
We’re just getting started, as there is still a day and a half of speakers and two days of socializing to happen.
But here’s the good news – Pressnomics 2.0 is already a hit. People are engaged. We’re connecting. And most importantly, in talking and the back and forth of questions, we’re learning.