Registrars can now sign up on nic.blog for the rights to sell the .blog top-level domain. According to nic.blog, registrars can also sign up to receive more information on the timeline, implementation details, and more.
Pricing for the new gTLD will be standard for top-level domains and will also include premium options for higher-value names.
“Pricing will be in the standard range for new gTLDs, with premium names available in several tiers,” the site said. “High margins for registrars will be guaranteed by an incentive model, rewarding sales above a certain baseline. Final terms will be published in the coming weeks.”
While the launch plan for .blog is still subject to change, the tentative timeline is:
- August 2016 (Sunrise): Trademark owners can register .blog domains associated with their brand.
- October 2016 (Landrush): .blog domain names may be registered via application.
- November 2016 (General Availability): The .blog domain will be open to the general public.
Automattic-owned Knock Knock WHOIS There LLC purchased the rights to operate the .blog domain in 2015 for around $20 million. They plan to activate an estimated 250,000 new names in 2016 alone, with a long-term plan of growth and high renewal rates. You can sign up on https://dotblog.wordpress.com/ to receive updates.