Last week, Codeable founders Tomaž Zaman and Per Esbensen took over the ManageWP AMA. The dynamic duo met through an enterprise CMS, TYPO3 where Esbensen was running a web development agency specializing in the CMS and 3D animation and Zaman was a TYPO3 integrator.
They worked on website projects for a couple of Scandinavian companies for two years until the online freelancer industry declined. That’s when they founded Codeable.
Here are the five takeaways:
Codeable is a conduit for communication.
Codeable’s main function is bringing freelancers and companies together, but they also help freelancers receive fair pay and make sure companies are getting the best product possible. Zaman explained that Codeable helps with communication between freelancers and companies that may be plagued by time zone issues or language barriers.
Codeable also promotes relationships between freelancers so they’re not competing for jobs, but rather helping each other get jobs. Lastly, if there is a problem between a freelancer and a customer, Codeable’s customer support team helps solve it.
There is a bigger demand for developers who know WooCommerce and freelancers help set the price.
Zaman says WooCommerce is an easy way for the site to make money instead of brick and mortar businesses and is the most present work at Codeable. Naturally, the demand for those freelancers is greater.
Codeable levels out the supply and demand. Three freelancers estimate what a project should cost and the average is given to the client. This ensures that the best amount is reached.
“Since we have very strict rules about estimation, the three are usually very close to one another (in terms of the amount) so the average is in 99 percent of cases the best for all parties involved. Well, to be honest it’s 100 percent, but that 1 percent of clients reaches out to our support asking how it works.”
To feel productive, simply set goals.
Zaman argues that balancing family and his own company doesn’t require him to trade sleep hours or strictly plan out his day, but instead to create goals.
“In fact, I would argue that too much daily planning is what usually brings issues and stress. I would rather focus (business-wise) on achieving some weekly or bi-weekly goals and activities and organize (or rather improvise) any given day as I see fit. If I feel like watching a whole season of Breaking Bad midweek (and have no meetings planned), I’ll do just that. Or sleep late – I love sleeping late” said Zaman.
Building Codeable changed Esbensen and Tomaž’s lives.
When Esbensen and Tomaž founded Codeable they simply aimed to create a healthy working environment for both clients and experts . But soon figured out they created a job that they love and it changed their life.
“Building Codeable together with Tomaž and our awesome team has been and still is an amazing journey. It has changed my life radically. For the first time ever (work-wise) I’m actually doing something I love. I’m not lying…. The fact you learn something everyday is very rewarding and it keeps you on the toes,” said Esbensen.
Esbensen and Tomaž aren’t the only reasons Codeable is successful.
Esbensen said the customer service team was brought together by great initiatives and embracing Codeable’s core values. They also have some great partnerships with Woo and Automattic and more that helps Codeable be successful.
“While Tomaz was building our MVP, I was searching for senior WordPress developers, which actually wasn’t that difficult,” Esbensen said. “I remember, we cold-called 60-ish developers and got more than 40 to start working. Out of these we still have 30+ of them working with us today.”
Check out the rest of Codeable’s team here.
The new season of ManageWP AMA’s is set to go through the end of the year.