On-page SEO is one of the most important factors when it comes to ranking your web page. However, there is another factor that comes into play and that’s off-page SEO, which as the name indicates is everything not directly on the page. Off-page SEO is one of the main elements in ranking your WordPress site. Search engines see that your pages have a lot of incoming links, therefore they’ll think that your site has high-quality content, thus ranking it higher.
Brian Dodge, an SEO specialist at SuperiorPapers says this: ”In order to run a successful business you must always spend time on the off-site SEO. Providing backlinks to your WordPress site will generate you more link juice, thus increasing the SERP rankings.”
This is incredibly attainable for any WordPress user. To improve your off site SEO try implementing these eight practices.
Rebuild Broken Links
One of the best ways to get more traffic to your site is by rebuilding backlinks, which is worth it considering the results you’ll get. Wikipedia is a great resource for these because you can edit content for free. Also, a lot of links on the site are broken, which makes it frustrating for the reader to read and the site owners to correct. You can use this to your advantage by adding links to your WordPress site, but make sure your content is relevant, otherwise, your links will get deleted.
Guest posting is a great method to use to increase traffic to your WordPress site, but it does come with many faults. High authority sites might not want to accept your request if your content is not good enough. Also, these popular sites might have hundreds of posts already lined up, which makes it a lot harder for you to stand out. However, it depends on your niche and how popular is it? You can use well-known keyword tools to find out what the top authority websites are since this method will save you time.
Infographics are the best way to get a person’s attention, simply because it stands out. Put yourself in the reader’s shoes, would you like to look at bland words or an infographic that shows information in a more understanding way? In addition, they are ideal for mobile users, which are now the majority of users online. You can create infographics for free by using programs like Canva. However, if you don’t mind spending money then you can hire a freelancer to do the work for you.
Get in Touch with Other People in Your Niche
One great method to generate backlinks is to get in touch with influencers in your niche because it can help get hot traffic to your site. There are many options when it comes to using this method: you can exchange links on each other’s sites, or ask them to share content on social media sites.
Answer Questions Regularly
Nowadays sites like Quora and Reddit are used to finding information that most websites don’t have. However, you can use this to your advantage by answering other people’s questions. Just by giving high-quality information you will receive likes, which will make your account become more popular, and if they want additional information they will have to go to your WordPress site. When posting always leave your website link at the end, this is a very important step, since it gives link juice of it’s a “dofollow” link. Also, you can hire a VA to post comments if you don’t have the time.
Create a Newsletter
Have you been ignoring newsletters thus far? If so you have been making a huge mistake, because they are essential in getting high volume traffic to your site. These newsletters often have links to websites, which you can study to see what they’re doing right. You want to subscribe to as many newsletters as you can and get in contact with them asking for a spot in their next letter.
Use Social Media
If you have an established presence on social media don’t hesitate to use it, because it’s a great way to interact with readers. Try and engage with as many fans as you can, answer questions, respond to comments, and even start debates. In addition, you can create a Facebook group, which is a great method to use as your fans can interact with one another.
Creating advertisements has never been easier and video marketing is on the rise. YouTube is getting billions of views each month and the numbers are only getting bigger. Consider making your own YouTube channel as this way you can turn your blog posts into video content, which can reach a bigger audience. Also, add links in the description of your videos, because this will generate more leads to your site.
Getting Google traffic is not too difficult when you know what you are doing. However, the process of climbing in the SERP’s is not fast, but in the end, it’s worth it. You can pay for advertisements using Facebook’s ad tool, which you can set up in a matter of minutes.