As Matt Mullenweg said in his 2017 State of the Word speech, WordPress powers 29 percent of the Internet. This is undeniably an impressive statistic and one that will continue to increase, especially as more enterprise companies adopt the CMS.
One way more companies are finding their way to WordPress is when looking for a secondary CMS. According to a new, international study jointly commissioned by WP Engine and Manifesto and conducted by Vanson Bourne, the practice of using multiple CMSs is on the rise. This opens WordPress up to even more opportunities to get involved in the space.
The data shows how often WordPress is being used and the benefits of using more than one CMS.
How did WordPress rank?
The majority (61 percent) of the respondents worked for organizations with at least 3,000 employees and on average came from organizations whose global revenue totaled $3.2 billion. 53 percent of the survey respondents indicated they use more than one CMS.
Primarily, the decision makers behind the move to a secondary CMS are executives. This shows the strategic importance of dual CMS for large organizations.
The two most commonly used CMSs in a primary or secondary fashion were Adobe Experience Manager (AEM) and WordPress with 60 percent and 57 percent respectively. A very impressive number for WordPress, considering the reach of Adobe and its traditional association with the enterprise.
WordPress is the number one secondary CMS with 20 percent. Not surprisingly, the industries where WordPress use was the highest are retail and business services.
These numbers show the true power of WordPress. It’s not only a true competitor in the CMS space, but leading the way.
Benefits of Dual CMS
The study examined why a company would opt for more than one CMS.
An overwhelming 93 percent of respondents said there is a benefit to using a secondary CMS. The three top benefits of having a second CMS included: faster time to market, ease of use, and agility.
When it comes to WordPress itself, respondents pointed to other specific benefits. These include scalability, ecosystem, availability of skillset, and time to market.
One benefit that can be attributed directly to WordPress is customization and personalization. The open source nature of the CMS makes it absolutely customizable. If there isn’t a plugin for a feature you want, one can be created.
Another major benefit cited for WordPress by many respondents was the availability of skillset. This is a huge testament to the community, perhaps the strongest part of WordPress. The huge community of experts makes fixing problems and coming up with solutions incredibly easy.
Of those surveyed who already use one CMS, 41 percent said they plan to add another one. For the small percentage of organizations that didn’t use a CMS, 6 percent, the highest percentage (22 percent) said they will use WordPress in the future. This perhaps shows that in the not too distant future, WordPress may leapfrog AEM in the enterprise.
The data predicts that the new year will bring a rise in organizations utilizing dual CMS and that WordPress will be a top choice. This phenomenon could help bring even more people to the platform and show its ability to power large, enterprise sites.
Using more than one CMS allows an organization to accomplish a wide variety of things. Because WordPress is agile and customizable, more and more organizations will choose it.
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