Content discovery, writing, editing, SEO, content distribution, and data analysis are some of the operations that you can automate with AI. Find out five great tools to improve and speed-up your content marketing workflow.
How can you automate and scale-up your content marketing operations with artificial intelligence? What can you do today?
In this article, you’ll find out which tools can help you create more value, speed-up your operations, promote your content. All these things, by just hiring a digital brain on your team.
What is Artificial Intelligence?
Narratives about AI go from dystopia—robots will take over human work—to the dream of maximizing outcomes. In marketing, this means better results makes us imagine a world where every single arrow perfectly hits the center of its target.
Cool, but… what are we talking about exactly?
Artificial Intelligence is an umbrella term that includes a wide range of more or less mature technologies which simulate the functions of the human brain. This big growing family includes machine learning, deep learning, neural networks, NLP (natural language processing), and NLG (natural language generation), linked data, and many other fields of computer science.
How does AI apply to content marketing?
With Facebook, IBM, Google, Microsoft, Netflix: artificial intelligence has already entered our daily lives, and we’ve barely noticed it. The results of our web searches, the social media posts that appear on our feeds, and even the suggested tv series are the result of an analysis of our preferences and needs crossed with the available content.
The good news for marketers is that AI is not limited to a few tech giants anymore. Lately, affordable solutions have appeared on the market and fit the needs and budgets of SMEs.
Content discovery, writing, editing, SEO, content distribution, and data analysis are just some of the operations that you can automate with these intelligent technologies.
Writing and Editing
In March 2016 in Japan, a sci-fi novel written by an artificial intelligence program passed the first selection of a literary award. The novel ironically titled “The Day a Computer Wrote a Novel” didn’t win, and yet it opened to algorithms the art of creative writing, with a lot of media sensation.
It’s been awhile since international newspapers such as the Washington Post integrated AI in their editorial teams, leaving to the machines the task of resuming agencies’ takes. Freeing journalists from repetitive tasks allows them to invest more time and budget on in-depth analysis, reportages, research and on such quality content where human intelligence is needed.
What about marketing? More or less, the logic is the same: you can automate the production of routine content and focus on creative and strategic operations. Even editing can be quicker and easier when you use AI tools that check the grammar of your content.
#1 Acrolinx. Structured enterprises don’t have any problem producing content, but they have one in maintaining the internal coherence between diverse documents in terms of language, tone of voice, and style. Acrolinx intelligence is focused on this issue; it analyzes your texts and then suggests orthographic, grammar, and stylistic tips in order that the overall voice of the writer is consistent with the brand it represents.
#2 Grammarly. When you need a quick proofreading on your content, you can rely on one of the most popular AIs on the market, Grammarly. The tool has a simple text editor that you can download on your computer and it can also be integrated with other tools such as browsers, email clients, and Microsoft Office suite.
If you are a web writer and you find yourself struggling with SEO, you’ll be relieved to know that you can delegate SEO technicalities to a colleague who lives in the cloud. It will optimize your texts and make them understandable for machines and even more readable and enjoyable for your human readers.
#3 WordLift. This artificial intelligence for SEO specifically designed for WordPress helps content marketers to write without worrying about how search engines work. Basically, WordLift translates your articles in metadata that machines can understand and that can be used by chatbots, crawlers, and digital assistants. Moreover, this tool enriches the user experience of articles and web pages with content recommendations, automatic internal linking, data visualizations, and images.
Imagine you can integrate real-time data analysis with the optimization of your marketing campaigns. It’s a dream come true.
#4 Crystal. Specialized in performance analysis for digital content, Crystal.io monitors stats from different channels and media – including your website and your social channels. It makes easy to publish new content and automates campaign management in order to get the most out of them. Moreover, Crystal.io is a window on the most important trends you should keep an eye on and allows you to stay on track.
#5 Quill Engage. Writing reports can be a time-consuming repetitive task. But isn’t data analysis the thing that machines can do best? Indeed. Quill Engage allows you to turn data into contextual interpretations and suggests to marketers the next actions towards their goals.
Key takeaways and conclusions
Artificial intelligence is not here to replace human intelligence; it can already work side by side with human colleagues. While AI is exceptionally good and efficient in data analysis and can offer suggestions and potential solutions, it is still up to us to think out creative solutions and make decisions about strategic choices.
“We are living in an era that Google’s CEO Sundar Pichai defined AI-First, where artificial intelligence is the main interface to access content and services.” Andrea Volpini, CEO of WordLift – the AI for SEO, said. “Companies, publishers and bloggers need to use AI to organize and promote their content.”
Selecting content from a limitless quantity of data and information you can find online, summing-up data, and interpreting them on the basis of the context, editing and optimizing texts won’t be exhausting tasks anymore, but just the basis for an efficient and effective content marketing.
Automating repetitive tasks means saving time – and you know how saved time can be useful to focus on the most strategic and creative tasks.