Influencer marketing is one of the most popular and highly effective forms of modern-day marketing and is used by businesses of all sizes around the world. However, when it comes to your WordPress website, you may be wondering just how people have been using influencer marketing to actually make sales.
Of course, an influencer can mention and talk about your brand, perhaps getting people to follow you on social media, or visiting your website, but how can you use them to make them convert and generate those all-important sales? Today, we’re going to find out.
Implement them into Your Product
One of the best ways to use an influencer to boost your conversion rates is actually to include them in your product or even to create a product with them in mind.
For example, if you’re writing a book on a certain niche, and you include quotes and references to that influencer, you can encourage them to share the product, making it far more likely that people are going to buy it.
Think About Quotes
While we’re on the subject of quotes, it’s important to remember that quotes are one of the best forms of content your business can have and for two reasons;
- People love to have what they say quoted
- Online users love to share quotes
This is obviously why all social media giants, Instagram, Twitter, Facebook, Pinterest etc., all have an overwhelming number of quotes shared with them every single day. If you’re using quotes, don’t forget to use tools like Via Writing and Grammar Checker to check your grammar to ensure it’s perfect.
Work Together with Your Influencer
Consider how you currently implement your influencers into your content marketing campaign. You might be writing content for their websites; they might be writing content for you and backlinking to each other and visa versa, but how about bringing the two parties together?
“By taking the necessary steps to create a collaborative piece of content, perhaps a video, a blog post or anything you like, you can dramatically boost your WordPress conversion rate, simply because it’s much easier for your customers to see that you’re actively working with the influencer,” says Duncan Taylor, a marketer for Top Canadian Writers.
This works on the mindset that if your influencer is so involved with your business, then their followers feel as though they should be as well, which provides optimal benefits for your bottom line. Some other ways to do this is to get the influencer to start commenting and interacting with your social media posts.
The Audience Has the Spotlight
It’s important to remember that no matter how you’re using your influencer, the audience that you’re promoting to should always have the limelight. At the end of the day, you need to remember that the visitors to your WordPress website are the ones who are going to be giving you their money, so you need to focus on them at all times. After all, it’s easy to get caught up in your marketing efforts and to lose sight of the original goal.
There’s no one that knows your influencer’s audience better than the influencer themselves so make sure you’re communicating with them, so you can customize your own content to suit their needs. This way, when a follower comes onto your WordPress site, all the content they see is written in a style that is going to appeal to them.
Make sure that you’re checking your content to make sure that it’s perfect for the public eye. This means editing and proofreading your content, getting your influencer’s opinion on it and using tools like Studydemic, Academadvisor and Cite It In as writing guides and tools to help you complete your content to a high standard.
Use the Right Influencer
“There are so many influencers out there to choose from. Make sure you’re not just picking the one you can afford with the largest following as an influencer with just 5,000 followers could give you 5,000 sales, whereas an influencer with 100,000 might give you 100,” says Sarah Turner, a marketer for UKWritings.
This is perhaps the most important consideration that you need to be thinking about. When it comes to the influencer you want to use, you’ll want to make sure that you’re choosing one that has a following of the sort of people that you want to be attracted to your WordPress website.