The Internet plays a huge part in everyone’s lives. We use it to shop, connect to people, and be entertained. However there is a group of people utilizing the Internet like never before, and in fact, planning their lives around it, Generation Z. Generation Z consists of anyone born after 1995 and makes up about 25 percent of the US population. This group, unlike any other, is letting the Internet shape their futures, and business owners need to take notice.
According to a study conducted by WP Engine and The Center for Generational Kinetics says that 55 percent of Gen Z can’t go without the Internet for more than five hours, 27 percent saying they won’t go an hour before becoming uncomfortable. This is in stark contrast to the 22 percent of Baby Boomers who can comfortably go a week or more before wanting to access the Internet.
Generation Z is a very entrepreneurial generation who are already creating massive amounts of their own content online.
They understand that in order to stay relevant, they have to create content rapidly. WordPress is a great option for this group because it’s affordable, customizable, and easy to use. It compliments their desire to be “always on.”
Generation Z is beginning to enter the workforce and is choosing, more than any other group, to start their own businesses. 64 percent of Generation Z will or probably will start a business, and 66 percent of them said they would start online.
Even more interesting, 20 percent said they would join the technology sector. Gen Z has their entire lives online and it appears they are bringing that expertise to the business world.
Gen Z and WordPress
So what does this all mean for WordPress? The oldest members of Generation Z are already 23, which means they will be entering the workforce. They will be looking for a place to start their businesses and WordPress is the perfect choice. It has a low barrier to entry, is affordable, is scalable, and incredibly customizable.
Easy to Learn
Because Generation Z has had access to the Internet their whole lives, they have a good understanding of web design. WordPress is incredibly easy for anyone to pick up, especially with the addition of Gutenberg.
Getting a website up quickly is no problem for WordPress.
Starting a business is costly and managing a website can be a huge part of someone’s budget. With WordPress, there are thousands of free plugins and themes, and it’s easy to find affordable hosting options.
Grow with Your Business
Any business owner wants their profits to grow, and their website to grow with them. WordPress can take you from a personal blog to an enterprise website. This means you don’t have to worry about migrating or switching over domain names. The site you began with is the site you can keep.
Gen Z, more than any other generation, understand the importance of branding, and especially branding yourself. This group sees themselves as part of what they’re selling. If people like your personality, they are more willing to buy your product.
WordPress allows users to customize everything, and make sure all the personality is kept intact.
Generation Z not only understands the Internet better than other generations, but they are also more entrepreneurial. The is a great opportunity for WordPress to conquer more of the web. There’s an entire generation ready to enter the workforce online, and they want an easy and affordable solution. WordPress can be that solution.