Each year brings more changes with it, particularly when it comes to SEO. With Google doing its best to enhance their search engine optimization services, any online content with outdated SEO can not only ruin your visibility but also leave you liable for a penalty!
If you end up with a penalty from Google, it can take quite some time to sort that issue out.
It’s a good idea to not only adapt your SEO for the New Year but to also start practicing some new strategies that can help you boost it. While a simple way to do this can be to start using search engine optimization services, if you want to handle it on your own, the following are some killer ways that you can boost your SEO through social media marketing in 2019.
Improving Your User Experience
First of all, you need to make some major changes in your web design, layout, and content. It has to be high quality and adhere to the Google SEO guidelines. As the algorithm has changed over the years, it has gotten smarter and more discerning. You can’t just expect to show up on the front page of the search results by having the right SEO.
The Google algorithm makes room for various other factors, including the bounce back ratio. This indicates the number of users who are led to your website and go away from it immediately. The higher this ratio is, the more likely you are to be penalized. High-quality websites with low bounce back ratios are preferred and rewarded by the algorithm, giving them more visibility.
Google assumes that if consumers spend more time on a webpage, they have found something relevant. It’s a good idea to ensure that you’re able to win the trust of the Google algorithm. Making use of search engine optimization is also a good idea here since more businesses don’t always know if their content needs to be updated.
Making Room for Voice-Based Searches
With so many devices offering voice feature actions such as Siri, Alexa and more, you need to focus on making your content SEO relevant for voice-based searches as well. Data shows that voice-based searches will be conducted by around 50% of all users in 2019. SEO is also impacted by this trend since voice-based searches are more likely to be longer.
For example, a text-based searcher might just choose to type “dog diet,” and they will get the relevant results. A voice-based search will be phrased something like, “What does a dog eat?” This shows that there is a growing trend in question-based queries that accommodate longer keywords. In fact, data shows that while most text-based searchers limit their queries to 2 to 3 words, voice-based searches can make queries with up to 7 to 9 words in them.
This usually means that you will have to make use of long-tailed keywords which will match more with your voice-based users’ search results. Additionally, you will be able to get better results, better hits, and more visibility. Making room for voice-based search engine optimization services also means that you are not missing out on a large number of your target market. Smartphones are becoming more prevalent and more software is being crafted that makes it easier for voice-based commands to be given.
Emphasis Visual Content
Social media lends itself to visual content so there’s no reason why you should be cutting down on it. In fact, when used skillfully, good content and good images can be a huge way to boost your SEO. You should also consider the fact that visual content doesn’t just relate to the use of images alone for your social media posts.
Videos, infographics, or even online quizzes are also visual content. In fact, their level of engagement and connection with the users makes them more preferable. As this form of content is increasing, it is predicted that 80% of the internet will be based on visual content, particularly videos. When you’re getting search engine optimization services, always make sure that you’re getting ones who focus on visual content just as much; if not more than text-based ones.
Additionally, this form of content not only engages your audience more but is easier for them to recall. Around 65% of users can recall and retain visual information for up to three days. In contrast, text-based information cannot even hold a candle to visual content. This is an impressive feat considering that the average attention span of a person is diminishing with each passing year. Additionally, YouTube videos also incorporate with the Google SEO algorithm so you can take full advantage of this feature.
Back Links are Vital
Always make sure that you’re using back-links. These can raise your quality content to newer levels and Google’s SEO algorithm actually loves the tasteful use of backlinks. Around 99.2% of all of Google’s top 50 results had a minimum of one backlink, leading to the website. Guest posting is a healthy way to improve your visibility while also making new content for someone. It’s a win-win scenario.
Additionally, you need to make sure that your use of backlinks does not go into the realm of spam. Too many backlinks or low-quality backlinks can get you penalized just as quickly. It’s a good idea to test out the backlinks first. Again, you can simplify your search by getting search engine optimization services but you need to make sure that you’re working with the best. If they don’t understand back-links, that’s a huge red flag.
The results you get will definitely astound you. By following these four killer ways, you can boost your SEO through social media marketing in 2019!