Email marketing is one of the most successful, cost-effective ways to get in touch with consumers and increase conversions. For every dollar spent on email marketing, businesses get back a $38 ROI.
If one of the goals for your business this year is to boost your list of subscribers, it’s important to figure out which plugins give you the highest chance at meeting that objective. Because there are hundreds of thousands of plugins in the repository, it can be hard to decide which one to choose.
Let’s look at some of the best plugins you can use to build and grow your email list.
OptinMonster is a powerful and popular lead generation tool you can use to increase visitors and convert abandoned users to subscribers. It centers around growing your email list so you can get the traffic and results you deserve.
Choose from five different types of campaigns, and use the drag-and-drop builder to create the optin forms you want with pre-made templates, page level targeting, and most importantly, exit-intent technology.
OptinMonster is known for converting visitors who are about to abandon the page by inserting a popup right before they click the exit button. You can turn this into an invitation to chat with technical support, offer a discount or promo code, invite them to download your lead magnet, and much more. All of these things will aid you in growing your email list.
You want your optin forms to be beautiful and represent your brand image as closely as possible. This establishes who you are and shows you in a professional light as all the elements of your website come together and impress visitors. The better constructed and presented your forms are, the higher chance of conversions.
WPForms uses a drag-and-drop builder so creating your forms takes no coding knowledge and can be done within minutes. It comes with many different templates to choose from and is mobile friendly so users can interact with your forms across multiple devices.
Tailor forms to subscribers using the plugin’s conditional logic, creating dynamic forms that help you get the most relevant information. This means WPForms will present the most relevant optin forms to the right viewers for a higher chance of collecting their email address. Display custom text and form fields, send emails to specific users and hide certain questions so your content is tailored to your visitors’ interests.
3. WP Mail SMTP
It makes sense if you run your own website that you’d want to use its email domain to look more professional. Unfortunately, it’s common for users to experience problems with WordPress’ email deliverability which is why WP Mail SMTP (Simple Mail Transfer Protocol) is super helpful. It reconfigures your email’s PHP function to use a proper SMTP provider so that you can properly send WordPress emails.
If your emails don’t have proper authentication, they could end up in users’ inboxes as spam. Most WordPress hosting companies have servers that aren’t appropriately configured for sending PHP emails, making it difficult for your emails to deliver at all.
You need to make sure you’re collecting all the email addresses you can, and to do so, you need to make sure your own emails are getting delivered to subscribers’ inboxes. If they feel abandoned, they’ll end up unsubscribing and forgetting about your brand altogether.
If your website needs to go under maintenance or has yet to launch, that doesn’t mean you can’t still collect emails from interested visitors. A great way to leverage your brand pre-launch or during construction is to create a beautiful maintenance page for your website that lets you keep getting information from visitors and gets them excited for your launch.
This plugin gives you several images, themes, and fonts to choose from so you can build a high-quality web page that catches users’ attention. Design your page to stay consistent with your brand image so visitors get a feel for your business.
SeedProd integrates with several major email marketing services for your convenience so it’s easy to set up your optin and contact forms. Add a countdown timer or progress bar until the big day hits to spark excitement. You can have an email sent out the second your website launches or it’s back from maintenance by encouraging users to enter their email.
If you need help crafting newsletters that speak to your audience and makes them feel inclined to know you better, Newsletter is a great plugin to use. It lets you send unlimited emails to an unlimited amount of subscribers — and it doesn’t stop there.
Newsletter makes it easy to craft emails with no code knowledge and a drag-and-drop builder. Design your emails exactly the way you want as they’ll also be optimized for mobile users. You can give users a double opt-in to prevent spam and track emails to figure out who’s reading them, who’s not, and why.
Newsletter also provides email segmentation so that you can send targeted emails to specific users. This ensures that they’re getting the type of content they want so your rate of unsubscribers stays still and subscribers goes up.
To build and grow your email list substantially, you need to know which plugins are going to benefit your website the most. You’ll need a solid contact form, a beautifully designed web page, and optin forms among other elements so that you can build the site that will bring you results. What plugins are you using to boost your email list?