Almost any online marketer will agree that email is one of the most effective marketing channels. Neil Patel, one of the world’s highest regarded online marketers, said “Out of all the channels I tested as a marketer, email continually outperforms most of them.” And Corey Dilley, the Marketing Manager at Unbounce, said, “Unbounce’s email list is the biggest asset we have for driving new acquisitions.” There is no doubt in the marketing world that building an email list is critical to your business’s success, but how do you actually go about collecting email addresses on your website? Below, I’ve listed 5 […]
3 of the best free ad management plugins for WordPress
To find more great plugins, check out Torque’s free eBook, The Ultimate Guide to WordPress Plugins. Download it here. A popular way to monetize a WordPress blog is through display ads. These usually include banner ads provided by affiliate networks or display advertising platforms (such as Google Adsense). If you have one or two ads on your site, it may be easy to insert the ad with a text widget. but if you have multiple ads on your site, it can be difficult to manage without a dedicated ad management plugin. In this article, I’ll show you three WordPress plugins […]
Are you a WordPress developer? You may be bringing service rates down
There’s an interesting debate developing in the WordPress community surrounding what a WordPress developer actually is and the dropping rates developers can charge. If you are a WordPress service provider, you’ve probably seen first hand both the explosion of WordPress developers (many of them under qualified), as well as a drop in the overall rates that are being charged. Let’s first discuss what is occurring with the explosion in developers, why rates are dropping, and some possible solutions you can implement. What exactly is a WordPress developer? Do a Google search for the term “WordPress developer,” and you’ll see developers […]
Which WordPress management software should you use?
Managing multiple WordPress sites is a hassle. There are the regular maintenance tasks you need to take care of, such as updates, backups, and security, in addition to publishing content and moderating comments. The difficult way to manage your sites would be to log in to each site’s dashboard and handle these tasks one at a time. But it is time consuming. That’s why it’s important to use WordPress management software. It makes the task of managing and maintaining multiple WordPress sites simple and fast. Here are 6 of the best WordPress management software currently available. 1. ManageWP ManageWP contains the basic […]
How fast is your website? Here are 5 free tools to find out
You’ve heard having a fast website is important, but do you know exactly how important it really is? Google conducted a test where they made their search pages take just half a second longer to load. The result: a 20% drop in traffic! Furthermore, while the average web page load time is 7.25 seconds, 47% of consumers expect a web page to load in 2 seconds or less. So, how fast does your website load? And if it isn’t fast enough, how can you improve it? Below, I’ve highlighted 5 free tools you can use to not only test your website’s […]
5 of the best WordPress security plugins
Contrary to what you may have heard, the core WordPress software is very secure. So why do you hear about other people’s WordPress sites being hacked? Perhaps even you’ve been hacked yourself. These security breaches occur not because of a vulnerability in the WordPress software, but because of weak user passwords, vulnerabilities in plugins or themes, and not keeping the software up to date. Still, in today’s world, when big companies like Sony and Apple are getting hacked, nothing is ever 100% secure. So we want to take steps to make our websites as secure as possible. I’ve gathered 5 of the […]
What you need to know before purchasing your next WordPress theme
Are you looking to purchase a new WordPress theme? Whether it is your first time, or you are looking to replace your old theme, selecting a new theme can be a difficult process; there are so many themes available, and it can be challenging to know which are good. So, I’ve assembled this checklist of 12 items I use when selecting a WordPress theme. Go through each point as you review themes to help find the best one possible. 1. Aesthetics & design When selecting a theme, you want one that’s pleasing to the eye. The design should be modern. Nothing […]
7 awesome WordPress plugins in 2015
We’re just one month into the new year, but we’re already seeing a ton of awesome new WordPress plugins. Below are 7 of the plugins I’m most excited about. Check each of them out for yourself, and see if they would be useful in your own plugin arsenal. Also, be sure to share any plugins you’re excited about in the comments section after the article. 1. Custom Login Page Customizer Customizing the WordPress login page has never been an easy task — but this plugin changes things. Using the built-in WordPress customizer, this plugin gives you complete control over your […]
11 ways to contribute to WordPress
WordPress is an open source project — meaning there is not one individual, entity, or company that maintains it. Instead, a community of people around the world contribute to WordPress and make it better every day. The WordPress community invites you to contribute as well. It doesn’t matter whether you are a developer, designer, writer, teacher, or just a user: You can be an absolute beginner or a seasoned veteran. If you want to get involved, there are many ways you can contribute. You can visit the wordpress.org website, which outlines all the ways you can help out. Just click here. […]
5 free courses to learn web development
Want to learn web development? As one of the top careers in the US, web development is a very sought after career. But even if you don’t aspire to make it a career, learning web development can help you with your own business or even make you more employable. Luckily, you can learn everything you need just by going online. . . and for free. So, whether you want to become a professional developer, improve your skills, or just want a fun weekend project, you’ll find everything you need online. I’ve assembled the 5 best free online web development courses. They […]
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