When it comes to content marketing on WordPress, the focus is always on blogging. Individuals quickly learn that blogs should be made of easy-to-read, “snackable” content that will eventually increase their following (if they do a good job). The end goal for any aspiring blogger is to become an authority in their niche which leads them to all kinds of opportunities. The problem with this approach is actually very simple. Since bloggers tend to post about many different aspects of their industry in a seemingly random order, the only people who end up benefitting at all are professionals that are […]