“Wiener… Wiener Wiener… Wiener Wiener…” An odd way to start an article about content marketing, but nevertheless an important piece of an absolutely brilliant marketing campaign from the creators of South Park. At the end of a three-part series of episodes in the newest season of the popular show, which has been running for 16 years, Cartman says, “screw video games!” and raises a stick the air. The image of the stick quickly transitions to a blatant advertisement for the new South Park video game, The Stick of Truth. While my friends were busy laughing at the irony of the punchline, […]