Are you tired of haphazard, unprofessional-looking content? Dissatisfied with the mixed formatting of your blog posts? Trying to corral multiple writers into producing one coherent online publication? A blog style guide is the answer to all of these problems and more. Below, we will discuss how concrete content guidelines can help with the creation process. The post will cover questions like “what is a content style guide and why do you need it?”, go over how to create one step-by-step and give examples of blog style guides for inspiration. In the end, we want you to feel comfortable using this […]

Knowing how to write great calls to action is an incredible business asset. CTAs are an essential part of any landing page, newsletter sign-up form, or other online-marketing measures. Many experiments show that optimizing calls to action can have great influence on a site’s conversion and bounce rates. Yet, many website owners and marketers don’t spend enough time or effort doing so. As a consequence, their sites and marketing campaigns fail to reach their full potential. To counteract this, in this post you will receive a full-blown education on how to write great calls to action. The post will first […]

The question of Twitter vs Facebook can be complex. Which is better for your site or business to be on? And do you even have to make a decision? The two social networks each offer lots of opportunities to connect with your audience and drive traffic to your site. However, they are also very different in the way they operate. For that reason, it can make sense to settle on one or the other. Same if you have limited resources and can only take care of one account, even with a social scheduling tool. Or maybe you’re just here because […]