Google announced last week that it will discontinue its popular content aggregation service, Google Reader, on the 1st of July 2013. This has caused quite a stir within the digital community. It is a huge blow to those of us that use the content syndication tool, as well as those of us who blog. Based on RSS (Really Simple Syndication), Google Reader with its intuitive and engaging interface is easily one of the most popular content syndicators in recent years, especially amongst influencers and power users. The fact, that most people now have Gmail accounts, only strengthened Google’s dominance in […]