WordPress plugins are a fast and simple way to customize your site’s performance or modify its look. It is common (and tempting) for new webmasters to load up their site with dozens of plugins, but this practice may actually be doing more harm than good. I’m of the belief that less is more. My team at DigitalTraffic.com has been doing eCommerce SEO for over a decade. When we optimize a client’s website, there are really only 3 plugins that we always use. This is not to say that certain desired functionalities won’t require other plugins, but for the vast majority of our […]
SEO Basics
Expert Chris Dendy on commonly overlooked SEO factors. Search engine optimization (SEO) is the practice of formatting one’s website in such a way that Google can better understand it, index it, and display it to users via Google search. Without going into the hundred plus ranking factors that Google uses to determine where one’s website will fall within the search engine rankings page (SERP), I would like to focus on three on-page factors that should be the foundation of any SEO strategy. As luck would have it, your out-of-the-box WordPress installation excels in all of these categories with the very […]
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