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Torque
Since
November 07, 2018

Edward Kay

Edward Kay is the owner and founder of Tall Projects Ltd, a membership technology consultancy in the UK. He has over 15 years’ experience as a software engineer and digital project manager. Tall Projects understands both the technology specifics and the business of running a successful membership body. Outside work, Ed is a keen runner having completed five marathons. He lives in Oxfordshire with his wife and two young sons.

Why you can’t trust website analytics

Filed Under

Community

Published

November 7, 2018

3 Comments

Data is a huge part of any website. It’s important to know exactly who is reading your content and which topics are getting read the most. These numbers help you plan your content. However, how much can you really trust your website stats, e.g. Google Analytics? The answer should be not that much. Data from three separate UK membership organizations shows up to 78% of website visits are not being recorded in Google Analytics. Initial data discrepancies Year Out Group were concerned their website visitor numbers in Google Analytics have been dropping year-on-year since 2013. This is despite strong search […]

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