Have you ever wondered what makes a website successful? Why are some sites able to make more money, grow larger subscriber lists, and more generally, be successful? With these questions in mind, I began to investigate and stumbled on an area of research called captology—or the study of computers as persuasive technologies. In this article, I’m going to share what I found, and what I believe makes a website credible. The Importance of Credibility Dr. BJ Fogg, Director of the Stanford Persuasive Technology Lab, indicated that, Anecdotal evidence suggests web users are becoming more skeptical of the information they find online […]
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