Customer acquisition is one of the most important components of a successful business. Finding and attracting new customers is the only reliable way to sustain and expand a business’ performance. But what happens to customers after you have made a successful sale? Customer retention is the second half of business success. Being able to retain customers can make the difference between spending all of your time and money on acquiring new customers and using your resources in other areas. It is also something that business owners can easily ignore if they are too focused on just customer acquisition. Businesses often […]