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Torque
Since
December 01, 2015

Vova Feldman

Vova Feldman is a serial entrepreneur, full stack developer, and the founder of Freemius, a monetization platform that empowers WordPress plugin and theme developers to build prosperous subscription-based businesses. P.S. Like to learn how to sell plugins in the subscription economy? Check out this free WordPress Plugin Business Book.

Freemius Launches The “We Got Your Back” Program To Push WordPress Plugin & Theme Branding Forward

Filed Under

Community

Published

October 31, 2018

No Comments

Sometimes, when I stumble across certain WordPress products in our business sphere (more with plugins than with themes) I think to myself: “I bet that the logo/icon/featured image/homepage design for this one was either created by the same person who coded the product, or perhaps through a Fiverr gig”. At some point, after having said this to myself one time too many I decided that maybe there’s something we, at Freemius, can do to shrink this phenomenon. Why Is Nonexpert Branding So Bad? A product’s design and branding are crucial for its success. In the case of WordPress plugins and […]

What to Know Before Starting a WordPress Plugin Business

Filed Under

Beginners

Published

November 21, 2017

3 Comments

WordPress powers over 28 percent of the web. With that comes 150,000 plugins and themes, which adds up to over 1.3 billion downloads on WordPress.org alone. It’s truly a powerful platform that can allow for a lucrative plugin business. However, when we examine the space more thoroughly, we find that only less than 5 percent of the products have a paid offering. You may think that these 5 percent own 99 percent of the market, but it’s actually far from it. The monetized items are only 22 percent of total active items. The vast majority of installed and active plugins […]

How To Reduce The Abandon Rate Of Your WordPress Plugin

Filed Under

Business, Featured

Published

December 2, 2015

2 Comments

There are various performance indicators used to determine the success of a WordPress plugin. Most plugin developers tend to focus on distribution — i.e., how to get more installs — but forget to tackle the churn rate. And you know what, no one can blame us! How could we, plugin developers, focus on churn? Until March 2015, the only number WordPress.org exposed was the total number of downloads. A new counter was then added to estimate the number of active installs. How can plugin developers gather any valuable insight from these two numbers alone? It’s quite simple, they can’t. The […]

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