In an ideal world, your clients would always have the budget to hire the experts they need for any given project. Alas, the real world isn’t like that. The cold truth is that, more often then not, you’ll end up the sole provider of everything required for a project. However, on some small projects wearing two hats (i.e., as both a developer and a content creator) could actually net you additional income, and streamline the process for your clients. What’s more, this is feasible even if you lack much in the way of creative writing skills. In this post, we’ll […]
A 7 Day WordPress Plugin Launch…With a Twist!
I’m Alex and I co-founded WP Curve with Dan Norris 5 months ago. Since then, we’ve built our customer base to 182 customers and as of today, we have a $118,000 annual recurring revenue run rate. Wait. What? Why so transparent? We have a habit of over sharing. An example is this post. I’m writing with Michelle (my favorite editor), watching my every keystroke. Isn’t that kind of weird? Yes…but it’s also a ton of fun. Fast feedback means I can ship this post in a day, instead of a week. We apply this method to all of our businesses, […]
South Park Just Perfected Content Marketing
“Wiener… Wiener Wiener… Wiener Wiener…” An odd way to start an article about content marketing, but nevertheless an important piece of an absolutely brilliant marketing campaign from the creators of South Park. At the end of a three-part series of episodes in the newest season of the popular show, which has been running for 16 years, Cartman says, “screw video games!” and raises a stick the air. The image of the stick quickly transitions to a blatant advertisement for the new South Park video game, The Stick of Truth. While my friends were busy laughing at the irony of the punchline, […]
Think CMSs, Not Websites
I meet many small and mid-sized business owners. It’s amazing to me that, even in mid-2013, so many don’t operate websites. Statistics vary, but by some counts an astonishing three in four companies don’t maintain a web presence. And then there are I call 90s sites in The New Small. These are the websites that look like that they have not been updated in fifteen years. These websites—and I use that term loosely—are often bereft of content and anything remotely resembling contemporary design. In this article, I’ll make the argument that business owners need to stop thinking about websites. Instead, […]
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