Information Architecture

Information architecture (or IA) may sound as if it’s purely academic, but it’s actually quite practical. How you present the content you’re publishing on your site, together with the paths you lay out for your users to find and consume that content, are essential to the user experience. In this article, we take a broad look at IA, and offer some practical advice to help you build a better WordPress site. What Is Information Architecture? Essentially, IA is the science of figuring out what you want your site to do and then constructing a blueprint before you dive in and […]