pop-ups

Ah, the eternal question: To pop-up, or not to pop-up? All apologies to Hamlet, but this question just became critical, thanks to Google’s recent announcement that it’ll begin penalizing sites for certain types of pop-up ads. If you missed this announcement, or if you caught it but are wringing your hands trying to decide what to do about it, this article is for you. The Details Of Google’s New Pop-up Penalty The official announcement states that Google will begin docking sites with certain pop-ups — what they call “intrusive interstitials” — that make the underlying content less accessible. What does […]