Many people out there think that running a website and running an online business are basically the same thing. Yet, as every WordPresser knows, building a site or starting a blog is the easy part—turning it into a successful and lucrative venture on the other hand is a whole different deal. Two central aspects of going from the former to the latter are promotion and lead generation. The first serves to attract people to your website, the latter is the first step in their journey from window shopper to paying customer. On the Internet, lead generation usually means getting people to […]
6 WordPress Plugins to Help Promote Your Content
Content marketing today involves two things: content creation and content promotion. Both are needed to achieve success in digital marketing, especially if your goals are to increase brand exposure and to improve monthly sales for your business. In this post, we will only focus on the second important phase in content marketing – that is content promotion. There are many ways to promote content but there are only a few strategies that work effective in getting results for the brand, i.e. bringing in traffic and potential clients/sales. To make those strategies easy to implement, content marketers would definitely need tools […]
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