User Experience

In the final part of my six-part series on improving User Experience (UX) in a WordPress product launch, we will finish building a GPL-licensed WP Welcome Page boilerplate. You’ll be able to use it for any of your WordPress products. We have already built the base and the initializer files for our boilerplate. Now we will discuss the code for logic and look at the files that will safely redirect users to the welcome page at the backend and the welcome page itself respectively. Defining The Plugin Logic Having defined the set_transient() and delete_transient() functions in the initializer file, we […]

Most of the time we think about market segmentation as a marketing strategy. Better Messages In one case, we use it to help us target our messaging. In this approach, we break up our target market into groups that have concerns or traits in common, and we shape our campaigns so that each segment gets a more perfect message. Let’s say we have two kinds of users—business folks building a single membership site, and developers who will build several membership sites a year. In this scenario, a WordPress membership plugin developer might use segmentation to shape their key messages so […]