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Torque

WordPress Products

Validation, Shipping, and Scaling WordPress Products

Filed Under

Featured

Published

June 3, 2015

1 Comment

In my last article for Torque, I talked about marketing automation for Easy Digital Downloads. The idea for that article grew out of the work that I’m currently doing to scale my own business—which has been going pretty well so far, but has not yet reached enough people to have the kind of success that we are shooting for long term. Marketing automation is one of many tools to grow a business. As the WordPress ecosystem matures, more and more developers are making the leap from freelancing or agency work to creating and selling products. These products range from WordPress plugins […]

The End of WP App Store

Filed Under

Community, News

Published

September 24, 2013

2 Comments

WordPress entrepreneur Brad Touesnard announced on his blog today that he has shut down his premium plugin marketplace project, WP App Store, which has been in the works for roughly two years. I had the chance to chat with Touesnard about his decision, and he explained that it was “time to kind of clean house.” The last change made to WP App Store was over two months ago, and with no plans for future changes, the project was stagnating—neither growing nor evolving. On finally making the decision to pull the plug, Touesnard confides that the choice wasn’t based on numbers, […]

3 Metrics for WordPress Startups

Filed Under

Community

Published

September 16, 2013

1 Comment

I don’t know if you’ve ever visited Boston or Cambridge. I’ve been out to the area several times and other than where I live (San Diego), it’s my favorite part of the country. One of my favorite things to see there happens on the Charles River. Wake up early enough and you’ll notice rowers out on the river, working in tandem to move up or downstream. Only a couple of years ago did I get curious about how they do what they do. After all, I think it’s the only sport where people cross the finish line looking backwards. Right? […]

Sustainable Value in WordPress Products

Filed Under

Uncategorized

Published

September 4, 2013

7 Comments

With the WordPress product marketplace growing steadily each day, and a myriad of solutions becoming available for almost every conceivable need, the “competition” between offerings in similar spheres is becoming more significant and, frankly, more relevant. When weighing up two similar products—particularly software products—many people tend to look at the feature lists, compare notes, and make a decision based off of the features offered…because having more features is often (mis)perceived as having “more value.” Today, we’ll be discussing the concept of adding sustainable value to WordPress products, and debunking the myth that increasing the number of features will equal added […]

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