I am a super-fan of MailChimp and their Mandrill app already so to hear that they’ve released a free plugin that will help site owners use their mailing architecture for the average consumer I was stoked!
In fact, we’ve been using Mandrill here at WP Daily since Day #1 and we’ve been very happy with the service:
Unfamiliar with Mandrill and this new WordPress plugin? It’s essentially a managed email service that’ll take control of your outgoing email solution replacing wp_mail function that’s native to WordPress.
What do you get out of this trade-off? You will be able to track and see statistics for all of your outgoing emails including tag properties, delivery and open stats, and even tracking clicks.
For those that use WordPress as a CMS and even a content delivery via email it could be a boon for their management. Learn more about the new service here and how you can easily implement it on your own WordPress-powered site.
Again, as you can see, we’ve been using it and we love it:
Emails – gotta love them.