A new bar has been set in terms of price over at the Premium Theme marketplace at WordPress.com as Further Theme has been released with a starting price point of $150.00 US.
This makes it the most expensive WordPress.com theme currently available with Newsy coming in at second ($130) and Elemin at $115. All three are obviously marketed toward the more content rich and “news-ish” types of bloggers and website owners, but the price clearly puts it at the very top.
The question is – is it worth the sticker price and sticker shock? The theme itself looks incredibly robust and has all the offerings (and more) that the other themes have provided historically. In fact, I even began dreaming of using it here at WP Daily if I could somehow get it in a self-hosted format.
If not, I could easily take some of the elements and we could create our own as we think our redesign. But I haven’t answered the question myself yet so I’ll do that right now: Yes, I believe I would pay $150 for it, give it a custom spit-and-shine in terms of colors and other options, and see how it rolls, even if it was temporary.
There aren’t many themes that break the 3-figure mark for pricing and it’s interesting to think that maybe, over time, we’ll see a slight jump in baseline pricing across the boards, but who knows. There will always be a market for the “cheap” premium theme, right?
Great job Takashi Irie on the design and there have already been 6 purchases since it launched a few days ago – it’ll be interesting to see how quickly that figure grows over time as people encounter it!