Pippin Williamson shared his thoughts recently with Matt Medeiros on how he created a WordPress-powered marketplace and was big on helping others to see the possibility of actually creating your own, rather than leverage or completely bank on the large and existing networks, like WordPress.com or ThemeForest.
Pippin lays out the strategy fairly concisely:
- Create great products, in his case, plugins.
- Create great customer service.
- Don’t be naive, creating a business is tough work. Do it!
- Scaling the business, staffing, and compensation strategy matters!
- Reinvest in your own product.
It might be worth your next 64 minutes if you’ve got some time to block out today or tomorrow (or this weekend):
One of the things that I like about Pippin on a sidenote is how committed he is to the plugin ecosystem. He’s not just profiting from it – he’s created a lot of other resources and free plugins to create value for people who may never even become a customer (although a lot do).
And, he hasn’t lost site on the niche focus that he has – as far as I can tell, he’s not venturing into the theme universe or anything like that – instead he has laser focus on one market only and he’s doing a great job. We’ve heard previously that he’s now doing this full-time and loving it:
I have been doing WordPress plugin development as a business for about two years now. When I first started, by releasing my very first plugin on Code Canyon, it was very much a side project that brought in a little side residual income.
Today, I make 100% of my needed income and more off of plugin development.
Perhaps this is the year for you too? Jump on it!