I’m passionate about personal branding because I believe it’s an important part of building a successful business online. Why? Because people are interested in following people, not just an organization.
That’s why you see more people follow (literally) founders of organizations instead of the official company Twitter account. That’s why you get personal blogs that scale way faster and larger than corporate blogs.
It’s all about branding and communicating out of being a person, being human. After all, we don’t want to connect with our products – we want to connect with other people.
Bret Simmons has a neat presentation via Reno-Tahoe WordCamp that shares his perspective – check it out:
We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.