Archives for 2015

You’ve heard having a fast website is important, but do you know exactly how important it really is? Google conducted a test where they made their search pages take just half a second longer to load. The result: a 20% drop in traffic! Furthermore, while the average web page load time is 7.25 seconds, 47% of consumers expect a web page to load in 2 seconds or less. So, how fast does your website load? And if it isn’t fast enough, how can you improve it? Below, I’ve highlighted 5 free tools you can use to not only test your website’s […]

In life, it’s often the small details that define success over failure—and it’s exactly the same when running your own website. Now, I know that statistics and website metrics are not the most glamorous subjects, but you should never underestimate their importance. Even tracking the most basic of numbers relating to your website will give you an advantage over someone who doesn’t bother at all. You can use real-world data to confirm what works on your website and what doesn’t, identify room for improvements, and spot any abnormal results (such as those caused by a site outage). That’s why all […]

These days everyone is talking about following best practices, established standards, and just doing it right. This is undeniably great, but does your company have a clear definition of what any of this means? I ask because documenting this information can create a valuable resource for your employees and contractors to learn from—all while establishing a company-wide standard. More importantly, however, it creates a way to offer the most constructive type of feedback to those who are not doing it right. Instead of telling them they are flat out wrong, you can direct them to where it says how to do […]