Woo is one of the most celebrated names in the WordPress community. Its eCommerce plugin, WooCommerce, is one of the most popular WordPress plugins, with over a million active installs, making up 37 percent of all eCommerce sites. Plus, it even has its own conference. (And is also competing in the semi-finals in Torque’s 2016 Plugin Madness.)
How is the company name received among people who aren’t in the community?
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