The importance of quality content has become evident over the past few years. Lately, Google had updated its algorithms which lead to the rejection of duplicate or spun contents. So it became important for website owners to work on SEO techniques that can deliver better organic results. Before you could rely on killer content to get picked up by search engines, but now, you must work to get a great SEO ranking.
Backlinks are considered the lifeblood of an SEO campaign. If you have managed to come up with good content then chances are more that you will be able to get back links naturally. But, if you carry out a manual link building process, there is no guarantee that all the links that you will receive are good in quality.
However, there are other ways to market your content and boost your SEO. This includes:
- Social media
- Press and public relations
- Email campaigns
- Product quality
- Content marketing
- WOM marketing
We’ll get into each one.
Social media is great for creating a brand. The best thing is that it is absolutely free and one of the most popular advertising mediums. But then, is it enough to carry out social advertising over SEO? The answer is no.
Social media is not going to improve your website structure, but help you create communities and connect with people to drive traffic to your website.
Better social media presence will increase the number of visitors on your website which can make the search bots think your website is authoritative and help you in terms of SEO.
Press and public relations
If your company has a big budget, then you can think about spreading the word through different mediums like radio, newspapers, and TV. Connecting with other local businesses on the network is a really important factor.
Many companies come up with press releases every week. They can harm your website than by doing any good. Remember that there should be something useful in your press release which can be turned to be a news by the journalists.
If you come up with press releases every now and then, chances are more than it can get ignored by bloggers. With spammers misusing PR lately, it has become invaluable to a large extent.
With social media getting all the hype, email campaigns are no longer considered as the foremost option to reach customers. Still, it is very important and should always be on your list. It is one of the best ways to alert the customers about the offers as well as distribute quality content. In short, if you are not using email marketing, you are losing a good number of leads.
Businesses that had a planned content strategy in place performed well against those who don’t. Strategy planning is always effective and you will even be able to measure the success of the campaigns. But without proper SEO, you will not be able to get the quality contents on the search results.
This is definitely one of the effective forms of advertising for local businesses. You can easily create an online presence by spreading the business through word of mouth. Here high-quality content is spread by your followers to their friends and fans and so can be considered as a better way to spread business and gain trust.
If you are using AdWords or other advertising options, you will experience some gain. One of the best ways to get leads and traffic towards your website is PPC. But without SEO and proper keywords in place, you are not going to see evident results.
The keywords help Google to decide the relevancy of your website. If they are not relevant then chances are less that your ads will be shown in the search results.
So how can you achieve good SEO?
Writing quality contents without proper SEO will not get any attention. There are many aspects of SEO and content is important one among them. In short, content alone is not going to help your website rank. There are many variables which are responsible for the success of a website.
Well built website architecture and amazing link profile are also important along with great content. When everything will work together, it will help to generate more traffic.