One of the most challenging things about starting a new website is figuring out what your customers or readers want to see. Take your destiny out of your hands, and use data to decide how certain parts of your site should work. The solution you’re looking for is A/B testing.
A/B Testing 101
A/B testing, also called split testing, allows you to test two versions of content, pages, or another element of the site against each to determine which is more successful. Using an A/B test will give you the insights to make data-driven decisions on your WordPress site.
Before you get started, it’s important to identify your goal. For example, do you want to reduce the bounce rate? How about increase sales? Improve the click through rate? All of the above? This is essential because it will help you determine where you should start testing.
Ok – ready? Let’s dive in.
These A/B testing plugins will let you test out specific changes and get immediate viewer feedback on what’s working to help you boost engagement and optimize your website.
Images are a crucial part of every website. They can bring more eyes to your content, or give people the wrong idea. Plugin A/B Image Optimizer does exactly what it says – it makes sure the images you’re using are working in your favor. The plugin looks at featured posts as well as WooCommerce product images and measures which one is getting the most engagement. You can watch results as they happen, and make changes quickly.
A very important part of keeping people on your site longer is offering related posts at the bottom of your articles. Though it may seem like pulling any content will do, you’ll have better click through if you give the people what they want, and that’s exactly what Engagement Grower does. The plugin not only creates a related posts section, it finds posts your audience might connect with and tests them. You will quickly see what is working and what isn’t.
Nelio AB Testing is a very full-featured solution. You can use it to test various things on your site such as post length and headline. However, it really shines when it comes to WooCommerce. You can test images, descriptions, and even product names. If you have a product you love but it just isn’t selling, Nelio will diagnose the problem, taking all the guess work out of it.
Simple Page Tester zeroes in on specific pages that could use more views. Start with your homepage and see which images and fonts are most inviting. Then take on the rest of your site. Consider testing a random page and the navigation to it, or even look at a singular post. The plugin will investigate any page no matter the size. If you don’t have any content yet, start from scratch and see what works right away. There is a premium version, but the free one has enough capability.
This A/B testing plugin streamlines the testing process allowing you to easily improve the performance of your site. With Marketizator, can even create online surveys to receive direct feedback and it even allows you to experiment with personalized banners to test relevant messages. The plugin also includes advanced reporting and multiple pages test, MVT testing, and more.
What are your favorite AB Testing Plugins? Let us know in the comments below.